Less Than Boutique is an independent apparel brand that was founded in Toronto over a cup of coffee. The founders believe that apparel should always have a visual story to tell. Less Than draws inspiration from photography, music, art, travel, and everyday city life. Less Than by definition means "lower in consideration, rank, or importance." Being a creative sometimes coincides with this feeling. We thrive in staying creative no matter the weather.
Believe in today.
Believe in tomorrow.