Less Than Boutique is an independent apparel brand that was founded in Toronto over a cup of coffee.  The founders believe that apparel should always have a visual story to tell.  Less Than draws inspiration from photography, music, art, travel, and everyday city life.  Less Than by definition means "lower in consideration, rank, or importance."  Being a creative sometimes coincides with this feeling.  We thrive in staying creative no matter the weather. 

Stay inspired.

Believe in today.

Believe in tomorrow.